Book Launch Promotion Ideas
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I don’t mean send out a news update via email to people who have no interest in your “news.” I mean do what you do best and write a short story that will engage the subscriber within seconds. Make a tangent story related to the world you created in your latest fiction novel and have a big button that says “Click to get to know SoAndSo!” Newsletters and drip campaigns don’t have to be dreary. Spice it up with headlines and emojis! Also, don’t neglect your Unsubscribe page either. When a subscriber wants to unsubscribe, make it hard for them to pass up a good deal on your book if they haven’t already purchased a copy. On the unsubscribe page, include a link to purchase the book and say something like, “You have been unsubscribed from my newsletter, but I don’t want you to miss out on the full story of John and Jane. Click now to get a copy sent to your doorstep.” You can also include a special code for 10% off!
Book signings can be a great way to get new readers. Have a contact form or promo ad on Facebook offering a unique signing that gives a special shout-out to the reader. Suggest your autographed book as a gift for special occasions like anniversaries, birthdays, etc. Just like celebrities are doing on Cameo, you can write something more than just a simple, “For Jim. Signed, Me” in your signed book. You can even turn this into an upgrade – free basic callout to recipient; $5 for a special short message; $15 for a specially written paragraph just for the recipient.
Book Club Promotion Ideas
If you are looking for WHAT to post online for visibility, then check out the 70+ ai-customized for your next book idea/launch templates filled with literally 1000s of social posts, email copy and more. Pagewheel uses ai to assist YOU and free you up to do what you love to do…write.
To help you out, I’ve put together a comprehensive list of 101 book promotion ideas that will take your marketing game to the next level. From traditional methods to cutting-edge digital tactics, there’s something for everyone here. Let’s dive in!
Promoting your book doesn’t have to feel overwhelming. With these 101 book promotion ideas, you have a range of tactics to choose from that can fit any budget, schedule, or style. Whether you’re a social media enthusiast, a collaboration wizard, or someone who thrives in community engagement, there’s something here for everyone.
If you are looking for WHAT to post online for visibility, then check out the 70+ ai-customized for your next book idea/launch templates filled with literally 1000s of social posts, email copy and more. Pagewheel uses ai to assist YOU and free you up to do what you love to do…write.
To help you out, I’ve put together a comprehensive list of 101 book promotion ideas that will take your marketing game to the next level. From traditional methods to cutting-edge digital tactics, there’s something for everyone here. Let’s dive in!
Book Launch Promotion Ideas
We accept books of all genres and categories. Our book PR and promotion services cater to authors interested in business book marketing, fiction book marketing (including novels), non-fiction marketing, children’s book marketing (e.g. picture books, early readers, etc.), self-help book marketing and more.
To implement this idea, select a small group of readers through an application process or from your existing fan base. Provide them with advance copies of your book and create a private online space for discussions. Engage with these readers regularly, offering insights into your writing process and answering their questions. This intimate interaction allows readers to feel deeply invested in your work and its success.
As for what this content should look like, it’s up to you! Some authors like to give intimate personal updates, while others prefer to keep things factual. You’ll get a sense from your readers’ responses of what sort of emails they prefer, and can adjust based on that.