For best results, make sure your keywords sound natural rather than cramming them in – keyword stuffing can actually damage your rankings. Sometimes you’ll launch updated versions or new collections – at which point it might make sense to discontinue older lines. Plus there’s a good chance you’ll occasionally experience stock shortages for your most popular products, especially around key shopping events like Black Friday and Cyber Monday. Additionally, you may need to maintain a clear site architecture. Before adding new pages, take time to plan where each page fits within your website’s categories, subcategories, and overall structure. This will make sure that every page has a clear place and is properly linked from relevant sections of your website.
On-Page SEO Checklist
Despite its strengths, Jetoctopus falls short on all-encompassing SEO tools, as it focuses primarily on log file analysis. Jetoctopus might not fit all budgets, especially considering the tool’s focused functionality. That said, SE Ranking might not be the go-to tool for PPC campaigns, as it focuses primarily on SEO functionalities.
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Integrate keywords naturally without compromising the readability of the text. It’s advisable to revisit on-page SEO strategies quarterly or whenever major updates are made to Google’s algorithm. Regular audits help identify opportunities for improvement based on changing user behavior and market trends.
Reviewing your website’s current performance is essential if you want to set clear goals and expectations from the upcoming updates. This should be the starting point of the whole optimization process. Plus, if you already have run a site, you can also identify what works and what doesn’t in your specific case. Using this information, you can start developing an effective SEO strategy. The right SEO strategy for a website can help you solve those issues.
Here you can see competitive pages currently ranking in SERP, and get an idea as to whether the content of your page can outrank what is ranking currently. If not, look for alternative keywords that might be more achievable for your business. Page speed directly impacts both search rankings and user experience. Slow-loading pages can also increase bounce rates, lead to customers going elsewhere, and hurt your business’s bottom line. Visual content (like images and videos) makes your pages more engaging and helps readers better understand your content. Target keywords are the search terms your potential visitors use to find content like yours in search engines like Google and Bing.
So if your content is complicated and difficult to understand, your visitors will be heading straight for the back button. Quality matters where the written piece of an article should satisfy expertise, authoritativeness, and trustworthiness. By integrating a responsive design, you’ll make it easy to improve your site’s ranking in the search results. Page speed is one of the most important factors for user experience. If your page takes too long to load, users will leave your page and choose another page that loads quicker. As with on-page SEO, I will talk about factors that are known to impact rankings directly and factors that don’t but otherwise can get you more visibility and organic clicks.
- On-page, also known as on-site, SEO mostly focuses on optimizing the content in the main HTML tags of a page that search engines read to interpret content.
- You will probably come across other types or subdisciplines of SEO, such as technical SEO, local SEO, multilingual SEO, etc.
- High-quality, engaging content keeps users on your site longer and encourages them to explore further.
This can include citing credentials, linking to other professional content you’ve created, or collaborating with subject matter experts. Pages per session, the number of pages a user visits during a single session, reflects the quality of internal linking and site navigation. Image formatting plays a significant role in making your site mobile-friendly. This reduces loading times and prevents oversized BHS Links images from disrupting layouts. Use responsive design principles, like flexible images and CSS media queries, to ensure visuals adapt well across devices. Optimizing these elements not only improves your page’s rankings but also enhances user satisfaction.
For instance, if you have a blog post about your company’s event that took place five years ago and wasn’t really noticeable, it may be a good idea just to delete it. At the same time, the content may be great, but the information is slightly outdated. In this case, it means that the page has traffic potential, and you may note in your SEO plan that it needs optimization and updating.
At Stellar, we specialize in content strategy, development, and optimization. Creating new web pages helps brands market new products and services or target new locations. Our team is well-versed in creating individual web pages that boost your site’s visibility. With each new page creation, you can expect quality, user-focused, well-optimized, and search engine-friendly content. In some cases, orphan pages may still attract traffic—whether through direct, or other external links. Not every page on your website is easy to find or access—some can actually be hidden away with no internal links pointing to them at all.
Page titles are one of the Three Kings of On Page SEO with the other two being the URL and H1 heading. I’ll go into detail about URL optimization and H1 headings later on in this article, but for now, let’s take a look at why page titles are so important. Even if you have content that is written by the foremost expert in the field, it won’t rank as the #1 result if it doesn’t achieve that.
